The idea behind the company was to make silk ties that reminded people of life outside of their suit, rather than being a symbol of the corporate grind. The bonus was that I might manage to escape it myself. It was all summed up in a simple phrase: Summertime – all the time.
In November 2012, two days before my wife had twins, I was unexpectedly made redundant. Despite having no experience in the field and three young children, I decided to walk away from the corporate life and build a company as well as my dream job.
Using the ocean and the summer as inspiration, we are now creating an exciting range of men’s accessories and clothing. We’re also trying to give back to the ocean through our charity partnership with the Blue Marine Foundation.
We hope you’ll join us on our adventure.