FIVE GENERATIONS OF PERFECTING A CRAFT

With each generation, strong traditions and ethics are passed down – instilling a sense of pride at the achievements this family led business has made. From our 180 year history to our global brand recognition, WOLF has never waivered from its undying pursuit for perfection, luxury and elegance.

HANDMADE FOR A LIFETIME

We take pride in the meticulous care we take in the design and production of each WOLF piece.

LEADING THE WAY

Simon Philip Wolf’s apprenticeship started early, barely out of his teens, his father, Philip Wolf IV guided him every step of the way, laying down a foundation of knowledge that had been passed to him by his father and that is invaluable to Simon who leads the company today with a clear vision and a desire to be the very best.

THE WOLF TEAM

A company is a reflection of the people who work for it. We are a multi-cultural, thoughtful, hardworking team, and family. Together, we make up the heart of WOLF’s family business.

OUR HISTORY

With each generation, we become an even more unique company. Strong traditions and ethics passed down from one generation to the next. Instilling a sense of pride at the achievements we all have made in this family led business, a business that has become a family.

1930 – PHILLIPP WOLF III

Philipp Wolf III continued to expand the Swedish factory into its third generation of box making. After the Second World War, he embarked on long trips to America to sell his presentation boxes to newly emerging watch and jewellery markets. Progress was slow, but steady, the trips to America by sea taking up to a month each time.

1962 – PHILIP WOLF IV

Philip Wolf IV the first of three sons born to Philip III, immigrated to England to start a new factory. Over time, his highly automated factory employed over 300 people and was recognised as the largest manufacturer of jewellery boxes and display materials for all of Great Britain and much of Europe.

1988 – SIMON PHILIP WOLF V

With the economy and business flourishing in England, the time was right for the Wolf Family to assume the biggest challenge ever undertaken: tackling the USA and Canadian Markets. It was up to Simon Philip Wolf V, with guidance from his father Philip IV, to persevere through difficult challenges and achieve remarkable success.

mortgage the house in pursuit of a nebulous ‘added value’ that should never be added in the first place but should rather, be part and parcel of the whole concept.

Therefore I pay tribute to significant moments in the history of design, in art and in the decorative arts to see if I can find a way to take my brand’s core values forward into an increasingly complicated, saturated world. It’s a way of looking ahead, not back. It’s a way of trying to answer the problem of the demands of consumption over quality, a way to integrate, not separate.

There are compromises, there are always compromises. I think the limitations make us dig deeper into ingenuity, make us search for a way. I run my business lean; there’s no slack, no fat, precisely because most of the resources and most of the effort have to be available for design – for products of integrity at great prices. If I had an unlimited budget would I create the ultimate holdall, the defining cufflink, the last word in shirt? I doubt it. It would probably just be the last word in ‘designer’.